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Rich Potential gives leaders the tools to enable unimagined possibility and to

Lead Onward.


Martha Anne Rich, Ph.D., is the founder of Rich Potential, LLC, a consultancy created to help leaders develop the mindsets, processes and tools to cultivate unimagined possibility for themselves and others. As a psychologist, executive coach, and consultant, Martha Anne coaches leaders, facilitates meetings, creates leadership training programs, and designs organizational change initiatives.

Her clients include leaders across industries including C-Suite executives, entrepreneurs, and healthcare professionals. Martha Anne obtained her undergraduate degree from Vanderbilt University and her doctoral degree in Clinical Psychology from The University of Alabama. She is a member of the American Psychological Association and of the Society of Consulting Psychology.


Rich Potential is a leadership development and coaching practice created to give leaders the mindsets, processes, and tools to kindle responsibility and cultivate unimagined possibility. We believe that with clarity and confidence, leaders can transform their own careers and the trajectory of their organizations.

Rich Potential is the call to leaders everywhere to step into the unknown, to lead onward.

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